Kód: 05121446
This inspirational book explains how using marketing principles to underpin every aspect of activity can transform how not-for-profit organisations to meet need and achieve their objectives. Importantly it describes how commercial ... celý popis
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This inspirational book explains how using marketing principles to underpin every aspect of activity can transform how not-for-profit organisations to meet need and achieve their objectives. Importantly it describes how commercial marketing concepts and theory, adapted to suit not-for-profit organisations, have a fundamental contribution to make to the quality, design and features of services as well as fundraising and campaigning.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Ownership & organization of enterprises
Osobní odběr Praha, Brno a 12903 dalších
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