Kód: 09271269
CEO Branding
Autor Marc Fetscherin
CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin h ... celý popis
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 302
Nakladatelství: Taylor & Francis Ltd, 2015
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Anotace knihy
CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin has invited a l
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
1956 Kč
- Plný název: CEO Branding
- Autor: Marc Fetscherin
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 302
- EAN: 9781138013728
- ISBN: 1138013722
- ID: 09271269
- Nakladatelství: Taylor & Francis Ltd
- Hmotnost: 484 g
- Rozměry: 229 × 150 × 18 mm
- Datum vydání: 24. June 2015
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