Mohlo by se vám také líbit

Více informací o knize Cause Marketing for Nonprofits - Partner for Purpose, Passion, and Profits

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 209 bodů

Anotace knihy

This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Social services & welfare, criminology Social welfare & social services

• Plný název: Cause Marketing for Nonprofits - Partner for Purpose, Passion, and Profits
• Autor: Jocelyne Daw
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 312
• EAN: 9780471717508
• ISBN: 0471717509
• ID: 04893318
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 800 g
• Rozměry: 260 × 187 × 23 mm
• Datum vydání: 09. May 2006

Oblíbené z jiného soudku

---

---

---