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• Anotace
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Anotace knihy

Using a step-by-step approach, Case Study Research for Business takes you right through the case study research process from research design and data collection using qualitative and quantitative methods, to research analysis, writing up and presenting your work. Key features: - Takes a multidisciplinary approach to case study research design by drawing on both positivist and interpretivist schools of thought to improve student understanding of these critical research traditions. - Coverage of contemporary topics such as research ethics - Packed with practical examples from all areas of business. - Pedagogical features including vignettes, exercises and 'cases' which directly relate to business research

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Case Study Research for Business
• Autor: Jillian Farquhar
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 144
• EAN: 9781849207775
• ISBN: 1849207771
• ID: 04420260
• Nakladatelství: SAGE Publications Ltd
• Hmotnost: 260 g
• Rozměry: 242 × 172 × 8 mm
• Datum vydání: 21. February 2012

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