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Anotace knihy

This book provides the first summary and critical appraisal of the thinking that currently informs the management of business relationships, from the perspectives of both the buyer and supplier. The authors argue that these approaches are one-dimensional and instead recommend a more holistic approach based on power, interaction and portfolio perspectives. The book provides evidence of how relationships can be aligned and misaligned in practice, using eighteen examples drawn from a variety of business cases and circumstances.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Business Relationships for Competitive Advantage
• Podnázev: Managing Alignment and Misalignment in Buyer and Supplier Transactions
• Autor: Joe Sanderson, Chris Lonsdale, Andrew Cox, Glyn Watson
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 246
• EAN: 9781403919045
• ISBN: 1403919046
• ID: 04775843
• Nakladatelství: Palgrave USA
• Hmotnost: 454 g
• Rozměry: 145 × 222 × 21 mm
• Datum vydání: 19. December 2003

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