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Anotace knihy

Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and marketing. Addressing a gap in the literature, this book provides an insightful history of marketing practice for one of the most important products of the twentieth century.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Business History of the Bicycle Industry
• Podnázev: Shaping Marketing Practices
• Autor: Carlo Mari
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 137
• EAN: 9783030505653
• ISBN: 3030505650
• ID: 37338353
• Nakladatelství: Springer Nature Switzerland AG
• Hmotnost: 214 g
• Rozměry: 210 × 148 × 9 mm
• Datum vydání: 05. November 2021

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