Kód: 10035887
Management scholar André Spicer investigates the advantages of business bullshit as well as its costs. The book shows how the creation and propagation of bullshit has been industrialized by marketers but is rife in business life g ... celý popis
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Management scholar André Spicer investigates the advantages of business bullshit as well as its costs. The book shows how the creation and propagation of bullshit has been industrialized by marketers but is rife in business life generally - from the entrepreneur, through the human resources manager to the finance department. The author concludes with suggestions of how to minimize business bullshit.
Zařazení knihy Knihy v angličtině Language Language: reference & general Language: history & general works
1075 Kč
Osobní odběr Praha, Brno a 12903 dalších
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