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• Anotace
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Anotace knihy

Banking and other financial services remain surprisingly traditional in the main. They focus on their products and profits and miss impactful opportunities to engage with their customers. However, in the era of Banking 5.0 – in which digital technologies will combine with human creativity to create more value-added and customer-centric banking services – the huge transformative change on offer from new technologies can no longer be ignored if financial service firms are to thrive.

This book explores the impact of AI and behavioral economics on banking and financial services. Written by a pioneer in human-centered AI, it provides practical insights for leaders to transform companies for the future. The current abundance of data about human behavior, along with advances in mobile technology and (generative) AI and perspectives from behavioral economics, provides the potential for financial service companies to gain better insights into risks and opportunities before they materialize. Furthermore, embracing AI-powered customer engagement and retention strategies opens up a world of possibilities.

Parametry knihy

Zařazení knihy Knihy v němčině Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Management

• Plný název: Brilliant Data
• Autor: Diederick van Thiel
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 224
• EAN: 9781917391061
• ISBN: 1917391064
• ID: 46886230
• Nakladatelství: LID Publishing
• Hmotnost: 474 g
• Rozměry: 234 × 156 mm
• Datum vydání: 22. May 2025

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