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Anotace knihy

Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Rousing reading about the complex theoretical and practical phenomenon of branded spaces is provided through the diverse disciplinary backgrounds of all the contributors. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences. There is even mention of a possible sequel with a transdisciplinary approach

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Sociology & anthropology Sociology

• Plný název: Branded Spaces
• Podnázev: Experience Enactments and Entanglements
• Autor: Stephan Sonnenburg, Laura Baker
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 278
• EAN: 9783658015602
• ISBN: 3658015608
• ID: 01688434
• Nakladatelství: Springer Fachmedien Wiesbaden
• Hmotnost: 372 g
• Rozměry: 211 × 147 × 16 mm
• Datum vydání: 26. February 2013

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