Kód: 01684779
Brand Analysis Axe - Consumer Behaviour Theories
Autor Alena Kalkum, Isabel Reinhardt
Seminar paper from the year 2012 in the subject Psychology - Work, Business, Organisational and Economic Psychology, grade: 1,7, University of Newcastle, language: English, abstract: Table of contentsBrand OverviewSurvey Target Gr ... celý popis
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 30
Nakladatelství: Grin Publishing, 2013
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Více informací o knize Brand Analysis Axe - Consumer Behaviour Theories
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Anotace knihy
Seminar paper from the year 2012 in the subject Psychology - Work, Business, Organisational and Economic Psychology, grade: 1,7, University of Newcastle, language: English, abstract: Table of contentsBrand OverviewSurvey Target GroupMaslow TheoryFreudian Personality TheoryInvolvement TheoryConclusionReferencesInternet SourcesEnlargement Range
Parametry knihy
Zařazení knihy Knihy v angličtině Society & social sciences Psychology
1042 Kč
- Plný název: Brand Analysis Axe - Consumer Behaviour Theories
- Autor: Alena Kalkum, Isabel Reinhardt
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 30
- EAN: 9783656380177
- ISBN: 3656380171
- ID: 01684779
- Nakladatelství: Grin Publishing
- Hmotnost: 50 g
- Rozměry: 210 × 148 × 2 mm
- Datum vydání: 02. March 2013
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