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Více informací o knize Boundary-Spanning Marketing Organization

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Anotace knihy

Now more than ever, marketing is assuming a key boundary-spanning role a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization s integrative and mutually reinforcing components of marketing activities, customer value-creating processes, networks, and stakeholders are delineated within their boundary-spanning roles. Expanding upon his article published in the Journal of the Academy of Marketing Science in 2011, Tomas Hult draws thematic marketing insights from the integration of thirty-one organization theories to advance knowledge on the boundary-spanning marketing organization within four areas: strategic marketing resources, marketing leadership and decision making, network alliances and collaborations, and the domestic and global marketplace.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Boundary-Spanning Marketing Organization
• Podnázev: A Theory and Insights from 31 Organization Theories
• Autor: G. Tomas M. Hult
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 78
• EAN: 9781461438182
• ISBN: 1461438187
• ID: 01427861
• Nakladatelství: Springer-Verlag New York Inc.
• Hmotnost: 152 g
• Rozměry: 8 × 157 × 6 mm
• Datum vydání: 24. April 2012

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