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Anotace knihy

This new edition of "Blunders in International Business" is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down. This book features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others. It conserves its well-liked, concise format. It includes several well-known blunders from previous editions have been replaced in order to update the lessons learned.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Blunders in International Business 4e
• Autor: David Ricks
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 192
• EAN: 9781405134927
• ISBN: 1405134925
• ID: 01340626
• Nakladatelství: John Wiley and Sons Ltd
• Hmotnost: 242 g
• Rozměry: 218 × 139 × 14 mm
• Datum vydání: 10. January 2006

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