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Anotace knihy

Sales funnels are everywhere. Every marketing expert tells you to build one. But here's the uncomfortable truth: they're leaking 60-90% of your potential revenue.

You've built the funnel. You're driving traffic. You've optimised every step. Yet prospects still vanish, leads go cold, and revenue falls short of projections. Sound familiar?

The problem isn't your execution. It's the model itself - it's over 100 years old - It needs replacing.

After 40 years building multiple 7-figure businesses, I've created that replacement: The Sales Web.

Unlike linear funnels that lose most prospects at each stage, the Sales Web captures, nurtures, and converts through multiple interconnected touchpoints. It's how modern buyers actually make decisions - and it's how you win in 2026 and beyond.

In This Book, You'll Discover:
Why sales funnels fail in today's marketplace:
• The fatal flaw in funnel thinking that costs you customers daily
• Why prospects escape at every stage (and how to stop it)
• The buying behaviour shift that made funnels obsolete
The Sales Web framework that replaces them:
• The 7 core components of an effective Sales Web
• How to map your customer's actual buying journey (it's not linear)
• Building multiple capture points instead of single entry funnels
• Creating interconnected touchpoints that work together
Proven implementation strategies:
• Real-world case studies from businesses generating 6-7 figures
• Step-by-step frameworks you can deploy immediately
• How to transition from funnel thinking to web thinking
• Scaling the Sales Web as your business grows
The competitive advantage:
• Why your competitors are still stuck in the funnel mindset
• How to capture the leads they're losing
• Building a system that compounds results over time
• Future-proofing your sales process for changing buyer behaviour

What Makes The Sales Web Different:
Traditional sales funnels assume a linear path: awareness → interest → decision → action. But modern buyers don't work that way. They research independently, enter at multiple points, leave and return repeatedly, and involve multiple stakeholders.

The Sales Web accounts for this reality.

Instead of forcing prospects down a single path, you create a strategic network of interconnected touchpoints.

When prospects escape one area, they're captured by another. When they're not ready to buy, they're nurtured through multiple channels. When they return (and they will), you're there.

The result? Higher conversion rates, shorter sales cycles, and revenue you were previously leaving on the table.

Parametry knihy

• Plný název: Beyond Sales Funnels
• Podnázev: The 24/7 Sales Web Strategy
• Autor: Leslie Robinson
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 292
• EAN: 9798271822001
• ID: 50582808
• Nakladatelství: Independently published
• Hmotnost: 395 g
• Rozměry: 229 × 152 × 16 mm
• Datum vydání: 27. October 2025

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