Kód: 04166176
This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chap ... celý popis
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This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level undergraduates and graduates in the social sciences.
Zařazení knihy Knihy v angličtině Society & social sciences Psychology Cognition & cognitive psychology
2108 Kč
Osobní odběr Praha, Brno a 12903 dalších
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