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Anotace knihy

Transformation rarely begins with a blank page.
By the time most practitioners become involved, something has already been decided. A legacy system needs replacing. AI needs to become useful. Customer experience needs improving. Data needs to inform better decisions. A supply chain needs greater resilience. A new business model needs exploring. The workforce needs different capabilities.
Attention: A Playbook is a practical companion for working inside that reality.
Building on the thirty-six Field Practices introduced in Attention: A Field Guide, it puts the practice of Attention to work across seven familiar transformation contexts: Legacy Systems Modernisation, Customer Experience Transformation, AI & Process Transformation, Data & Decision Transformation, Supply Chain Transformation, Business Model Innovation, and Workforce & Cultural Transformation.
At its centre is the Temporal Compass, a simple orientation through Memory, Attention and Stewardship:
What has brought us here?What is happening now?What deserves to be cultivated from here?
These questions help practitioners look beyond the immediate programme brief to recognise the histories, relationships, behaviours, assumptions and capabilities that continue shaping the organisation being changed.
The Playbook is not another transformation methodology. There are no prescribed stages and no promise that complex organisations will behave according to plan. Instead, its Field Practices, Transformation Matrix and practitioner tools help you decide where to look, what might deserve further enquiry and when the field of view needs to widen.
Designed to be entered wherever the work requires, Attention: A Playbook is for leaders, designers, innovators, transformation practitioners and teams working with change in complex organisations.
Because transformation inevitably simplifies enough of the world to make action possible.
The practitioner's responsibility is to notice when something important has been left outside the frame.

Parametry knihy

• Plný název: Attention
• Podnázev: A Playbook
• Autor: Aleks Marinkovic
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 366
• EAN: 9798173234841
• ID: 53870026
• Nakladatelství: Independently published
• Hmotnost: 328 g
• Rozměry: 203 × 127 × 23 mm
• Datum vydání: 11. September 2026

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