Mohlo by se vám také líbit

Více informací o knize ARCHITECTS CONNECT

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 47 bodů

Anotace knihy

There is a moment every architect remembers, when a specified material transformed a space beyond imagination. The brands architects trust most aren't the loudest in the room; they're the ones that showed up consistently, shared knowledge generously, and respected the architect's craft.

Architects Connect: Building Influence, Trust, and Specification is Ashim Saha's field-tested operating system for converting architectural influence into sustainable business outcomes. Drawing on decades of experience in project sales, BTL engagement, and specification-led go-to-market strategy across national and multinational building materials companies, this book moves across six parts - from understanding the architect ecosystem and segmentation models, to engagement programs, specification and conversion architecture, organisational capability, and KPIs/ROI.

Complete with practical frameworks, templates, and anonymised case studies, this is a working playbook for sales leaders, marketers, and CRM architects who want to build a durable system of trust - one that earns specifications because it earns relationships.

Parametry knihy

• Plný název: ARCHITECTS CONNECT
• Podnázev: Building Influence, Trust, and Specification
• Autor: Ashim Nikhil Saha
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 158
• EAN: 9798905405310
• ID: 53018906
• Nakladatelství: Notion Press Media Pvt. Ltd
• Hmotnost: 222 g
• Rozměry: 229 × 152 × 9 mm
• Datum vydání: 15. June 2026

---

---

---