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Více informací o knize assessment about the failure of the Sahara Hotel in Las Vegas

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Anotace knihy

Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, printed single-sided, grade: 80%, University of Lincoln, course: Strategic Management, language: English, abstract: The following report will show the failure of the Moroccan theme hotel Sahara which was located in Las Vegas. With the help of a SWOT analysis several internal and external reasons will be explained and evaluated in this report. It will also consider how the hotel could have maintained competitive advantage by choosing an appropriate strategy which could have improved the hotels situation. This report, undertaken in October 2011 shortly after the closing of the Sahara in May 2011, pursues the goals to explain possible reasons for the failure of the Sahara Hotel and to show opportunities how the company could have avoided it by looking at the business and functional level of strategies.Furthermore, it will outline the strengths, weaknesses, opportunitiesand threats of the hotel which can be seen as internal and externalreasons for the failure. Tough competitors and management problems were the two leading causes for the closure of the company which will be examined in this report. The long corporate history of the Sahara Hotel will be an important aspect as well to understand the main problems of the resort and therefore the reasons for the hotels closure.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: assessment about the failure of the Sahara Hotel in Las Vegas
• Autor: Alexandra Riepe
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 32
• EAN: 9783656162285
• ISBN: 365616228X
• ID: 01675234
• Nakladatelství: Grin Publishing
• Hmotnost: 54 g
• Rozměry: 210 × 148 × 3 mm
• Datum vydání: 30. March 2012

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