Kód: 03191661
Consumers develop tactics to deal with the overwhelming "big sell" of the advertising industry. Such tactics of engagement and avoidance with advertising is the focus of this book, as it aims to further our understanding of the wo ... celý popis
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Consumers develop tactics to deal with the overwhelming "big sell" of the advertising industry. Such tactics of engagement and avoidance with advertising is the focus of this book, as it aims to further our understanding of the work advertising does in American culture and the work we do in it.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Media, information & communication industries
Osobní odběr Praha, Brno a 12903 dalších
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