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Více informací o knize Advertising Effectiveness Of Straight Versus Dramatic Ads

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Anotace knihy

Advertising Effectiveness of straight versus dramatic ads of perishable consumer products presented in visual medium to young adults- Males and Females. The investigation was a laboratory experiment,(involving 2 2 Factorial Design). The advertising effectiveness was measured by "An Index of Advertising Effectiveness". Two-way ANOVA was used to verify the truthfulness or falsity of the research hypotheses set before hand.

Parametry knihy

• Plný název: Advertising Effectiveness Of Straight Versus Dramatic Ads
• Autor: Pousali Banerjee, Indrani Mukherjee
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 76
• EAN: 9783659933226
• ID: 14115415
• Nakladatelství: LAP Lambert Academic Publishing
• Hmotnost: 130 g
• Rozměry: 220 × 150 × 5 mm
• Rok vydání: 2016

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