Kód: 04069986
Advertising
Autor Iain MacRury
Advertising, once seen as the official art of capitalist society is an increasingly commonplace component of a characteristically promotional culture. This book explores and evaluates this transition with an introduction to advert ... celý popis
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 318
Nakladatelství: Taylor & Francis Ltd, 2008
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Anotace knihy
Advertising, once seen as the official art of capitalist society is an increasingly commonplace component of a characteristically promotional culture. This book explores and evaluates this transition with an introduction to advertising for the contemporary reader. It provides an easy guide to a changing cultural and commercial genre.
Parametry knihy
Zařazení knihy Knihy v angličtině Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies
1308 Kč
- Plný název: Advertising
- Autor: Iain MacRury
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 318
- EAN: 9780415251266
- ISBN: 0415251265
- ID: 04069986
- Nakladatelství: Taylor & Francis Ltd
- Hmotnost: 422 g
- Rozměry: 216 × 135 × 21 mm
- Datum vydání: 19. December 2008
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