Kód: 12047669

Acquisition

Name: Acquisition
Brand: Palgrave Macmillan
SKU: 12047669
Price: 1223.00 CZK
Availability: InStock
Author: Nancy A. Hubbard
ISBN: 9781349662906

Autor Nancy A. Hubbard

Jazyk: Angličtina
Vazba: Brožovaná
Počet stran: 304
Nakladatelství: Palgrave Macmillan, 2000
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Anotace knihy

Many acquisitions fail yet acquirers continue to make the same mistakes: poor planning, lack of communication and mishandled implementation. In this fully revised and updated edition, including a new chapter on new technology and e-commerce acquisitions, Nancy Hubbard guides the reader through a six stage planning process as well as exploring the history of acquisitions, their trends globally, and reasons for success and failure. The result is an insightful and unique guide to the process and pitfalls of acquisition strategy and implementation.