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Více informací o knize A Study on the Effects of Superstition as Destination Attractiveness

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Anotace knihy

Superstitious beliefs date back thousands of years and continue to the present, and research suggests that superstitious beliefs have a robust influence on product satisfaction and decision making under risk. The study therefore examines how superstition attitude will impact potential tourists intention to visit a destination so that relevant organizations (e.g. destination management/marketing organizations) could better understand potential tourists behaviors, identify a niche market encompassing those prone to superstition, and tailor the tourism products to the needs and beliefs of potential tourists. The study adopted a survey instrument. A mixed-method data collection procedure was employed to populate the sample. A total of 323 questionnaires were collected from Virginia Tech students, at both undergraduate and graduate level. A multiple regression analysis method was employed for hypothesis testing. The study finds that the more positive potential tourists attitude is about superstition, the more likely they are to visit a destination with superstition as its attractiveness. Implications and future studies were suggested based on the findings of the study.

Parametry knihy

• Plný název: A Study on the Effects of Superstition as Destination Attractiveness
• Podnázev: A Behavioral Intention Approach
• Autor: Yunzhou Zhang
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 132
• EAN: 9783659277993
• ID: 07165635
• Nakladatelství: LAP Lambert Academic Publishing
• Hmotnost: 213 g
• Rozměry: 220 × 150 × 8 mm
• Rok vydání: 2012

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