Kód: 16809041
Young Consumer Behaviour
Autor Ayantunji Gbadamosi
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consu ... celý popis
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 434
Nakladatelství: Taylor & Francis Ltd, 2017
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Anotace knihy
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are b
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
1550 Kč
- Plný název: Young Consumer Behaviour
- Autor: Ayantunji Gbadamosi
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 434
- EAN: 9780415790093
- ISBN: 9780415790093
- ID: 16809041
- Nakladatelství: Taylor & Francis Ltd
- Hmotnost: 686 g
- Rozměry: 156 × 233 × 23 mm
- Datum vydání: 23. November 2017
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