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Více informací o knize SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources

• Parametry knihy
• Anotace
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Anotace knihy

The best-selling author of S.P.I.N. Selling, which revolutionized big-ticket sales, is back with a companion volume that further demonstrates how to put S.P.I.N.'s winning strategies into practice. Rich with examples and anecdotes from sales forces at such cutting-edge companies as Motorola, AT&T, and Johnson&Johnson, this long awaited guide first summarizes and updates the basics of his S.P.I.N. tools and techniques that have been proven. Readers will delight in the interview in which Rackham answers commonly-asked questions about his pioneering Situation/Problem/Implication/Need model.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
• Autor: Neil Rackham
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 224
• EAN: 9780070522350
• ISBN: 0070522359
• ID: 04009454
• Nakladatelství: McGraw-Hill Education - Europe
• Hmotnost: 300 g
• Rozměry: 234 × 190 × 11 mm
• Datum vydání: 01. June 1996

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