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Více informací o knize Public Relations in India

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Anotace knihy

"Public Relations in India" is a review of the history of Public Relations (PR) in the world and India and an in-depth critical analysis of the value of PR as an essential feature of the management function. The key focus of this book is what PR means for India and other developing countries in the 21st century. Building a case for citizen-centric public relations, the author argues that in India, PR must be viewed as a development tool geared towards socioeconomic progress. This argument is backed by case studies and practical examples of PR writing, PR concepts applicable to India and the latest techniques and gadgets used in PR practice. This book covers topics like Internal and External PR, Satellite and International Communication and Cross-cultural Communication and blends theoretical arguments with management case studies. This book aims to sensitize general readers as well as PR professionals about the increasingly socially responsible role that the PR function has to play in developing nations to help in all-round social uplift.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Public Relations in India
• Podnázev: New Tasks and Responsibilites
• Autor: J. V. Vilanilam
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 318
• EAN: 9788132106296
• ISBN: 8132106296
• ID: 05047592
• Nakladatelství: SAGE Publications India Pvt Ltd
• Hmotnost: 350 g
• Rozměry: 142 × 217 × 17 mm
• Datum vydání: 13. May 2011

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