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The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's ... celý popis
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The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
400 Kč
Osobní odběr Praha, Brno a 12903 dalších
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