Kód: 06712013
Performing Consumers
Autor Maurya Wickstrom
Provides an exploration of the way in which brands insinuate themselves into the lives of people who encounter them at branded superstores. This work employs five American brandscapes to serve as case studies: Ralph Lauren; Niketo ... celý popis
- Jazyk:
Angličtina - Vazba: Pevná
- Počet stran: 184
Nakladatelství: Taylor & Francis Ltd, 2006
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Anotace knihy
Provides an exploration of the way in which brands insinuate themselves into the lives of people who encounter them at branded superstores. This work employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and "The Lion King"; and The Forum Shops at Caesar's Palace in Las Vegas.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
5172 Kč
- Plný název: Performing Consumers
- Autor: Maurya Wickstrom
- Jazyk: Angličtina
- Vazba: Pevná
- Počet stran: 184
- EAN: 9780415339445
- ISBN: 9780415339445
- ID: 06712013
- Nakladatelství: Taylor & Francis Ltd
- Hmotnost: 340 g
- Rozměry: 216 × 138 × 15 mm
- Datum vydání: 15. May 2006
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