Kód: 04145679
How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? This book discusses this vital discipline specifically for the tourism and hospit ... celý popis
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How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? This book discusses this vital discipline specifically for the tourism and hospitality industry. It explains and critiques the practice and theory in relation to this industry.
Zařazení knihy Knihy v angličtině Technology, engineering, agriculture Other technologies & applied sciences Other vocational technologies & trades
2002 Kč
Osobní odběr Praha, Brno a 12903 dalších
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