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Anotace knihy

Designed to accompany business school and college marketing courses or for self-tuition in the key concepts in marketing theory, The Marketing Casebook uses fully cross-referenced short and full cases and theory notes to present the key elements of marketing. By looking at the way marketing works in practice, the reader is drawn into the problems and questions that face marketers and managers in their everyday lives. A mix of real world cases and theory summary notes, The Marketing Casebook provides a concise revision-oriented overview of the key marketing concepts, guiding the reader from introductory theory to specialised applications in consumer, industrial and services marketing.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Marketing Casebook
• Podnázev: Cases and Concepts
• Autor: Sally Dibb, Lyndon Simkin
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 384
• EAN: 9781861526243
• ISBN: 1861526245
• ID: 05122949
• Nakladatelství: Cengage Learning EMEA
• Hmotnost: 674 g
• Rozměry: 190 × 246 × 20 mm
• Datum vydání: 05. October 2000

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