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Anotace knihy

Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits. The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Marketer's Toolkit
• Podnázev: The 10 Strategies You Need To Succeed
• Autor: Business Essent Harvard
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 229
• EAN: 9781591397625
• ISBN: 1591397626
• ID: 04237582
• Nakladatelství: Harvard Business Review Press
• Hmotnost: 402 g
• Rozměry: 236 × 154 × 19 mm
• Datum vydání: 01. February 2006

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