Kód: 06689142
Flagship Marketing
Autor Tony Kent
Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book studies the concept of the flagship. It covers issues such as consumer ... celý popis
- Jazyk:
Angličtina - Vazba: Pevná
- Počet stran: 240
Nakladatelství: Taylor & Francis Ltd, 2009
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Anotace knihy
Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book studies the concept of the flagship. It covers issues such as consumerism, areas of consumption and experimental marketing theory and practise.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
6415 Kč
- Plný název: Flagship Marketing
- Podnázev: Concepts and places
- Autor: Tony Kent
- Jazyk: Angličtina
- Vazba: Pevná
- Počet stran: 240
- EAN: 9780415436021
- ISBN: 9780415436021
- ID: 06689142
- Nakladatelství: Taylor & Francis Ltd
- Hmotnost: 510 g
- Rozměry: 241 × 164 × 18 mm
- Datum vydání: 12. November 2009
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