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Více informací o knize Developing a Market Orientation

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Anotace knihy

The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI's pioneering work on developing a market orientation' has only been available as a series of working papers, is now presented in book form for the first time by Sage Publications. This book demonstrates the importance of market orientation on organizational culture ( the shared set of values in putting customer first), on strategy (creating superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating an d satisfying customers)

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Developing a Market Orientation
• Autor: Rohit Deshpande
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 328
• EAN: 9780761916932
• ISBN: 0761916938
• ID: 04156403
• Nakladatelství: SAGE Publications Inc
• Hmotnost: 450 g
• Rozměry: 228 × 152 × 18 mm
• Datum vydání: 18. May 1999

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