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Více informací o knize Consumer Behaviour

• Parametry knihy
• Anotace
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Anotace knihy

Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.

The third edition maintains a strong focus on the use of research, particularly quantitative methods, in order to help higher-level students develop analytical and evidence-based thinking for success in both scholarly and industry-based marketing research. It has been thoroughly updated to include new examples and research findings with special attention paid to the digital environment, including online consumer behaviour and research.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Consumer Behaviour
• Autor: Robert East
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 368
• EAN: 9781473919501
• ISBN: 1473919509
• ID: 13809492
• Nakladatelství: SAGE Publications Ltd
• Hmotnost: 660 g
• Rozměry: 233 × 216 × 20 mm
• Datum vydání: 24. November 2016

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