Kód: 21086363
Consumer Behaviour
Autor Zubin Sethna
Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The bo ... celý popis
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 576
Nakladatelství: SAGE Publications Ltd, 2019
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Anotace knihy
Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balan
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
1310 Kč
- Plný název: Consumer Behaviour
- Autor: Zubin Sethna
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 576
- EAN: 9781526450012
- ISBN: 1526450011
- ID: 21086363
- Nakladatelství: SAGE Publications Ltd
- Hmotnost: 1246 g
- Rozměry: 239 × 189 × 24 mm
- Datum vydání: 12. April 2019
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