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Anotace knihy

Revealing, amusing and packed with inside information, The Want Makers is an eye-opening look at the advertising industry and how it hones the powers of persuasion. Pervasive, global and ever-growing, advertising affects the whole of our lives- the toys our children demand, the TV shows we watch, the cars we drive, the drugs our doctors prescribe, the candidates we vote for-and the promises those candidates make. Insiders, including the heads of top agencies, motivational psychologists, research gurus and giant advertisers, offer candid insights and often startling information into what they do-and how and why.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Want Makers
• Podnázev: Inside the World of Advertising: How They Make You Buy
• Autor: Eric Clark
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 416
• EAN: 9781450231398
• ISBN: 9781450231398
• ID: 08597020
• Nakladatelství: iUniverse
• Hmotnost: 640 g
• Rozměry: 156 × 231 × 32 mm
• Datum vydání: 26. April 2011

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