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Více informací o knize Using Information to Develop a Culture of Customer Centricity

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Anotace knihy

Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes that lead to excellent customer experiences resulting in increased revenues. Each chapter delves into each precept in more detail.§

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Using Information to Develop a Culture of Customer Centricity
• Podnázev: Customer Centricity, Analytics, and Information Utilization
• Autor: David Loshin
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 108
• EAN: 9780124105430
• ISBN: 0124105432
• ID: 01322055
• Nakladatelství: Elsevier Books
• Hmotnost: 172 g
• Rozměry: 151 × 228 × 6 mm
• Datum vydání: 25. November 2013

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