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Více informací o knize To What Extent Is There Evidence to Suggest That the Adoption of a Marketing-Led Approach to Business Actually Does Improve Organizational Performance

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Anotace knihy

Seminar paper from the year 1998 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, printed single-sided, grade: 1, University of Nottingham, language: English, abstract: A basic premise of marketing is that organisational performance is improved by satis-fying customers. In the light of this proclamation, the present paper examines evidence sug-gesting that the adoption of a marketing-led approach to business actually imp

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: To What Extent Is There Evidence to Suggest That the Adoption of a Marketing-Led Approach to Business Actually Does Improve Organizational Performance
• Autor: Klaus Schöfer
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 28
• EAN: 9783656991564
• ISBN: 3656991561
• ID: 01687531
• Nakladatelství: Examicus Publishing
• Hmotnost: 45 g
• Rozměry: 216 × 140 × 2 mm
• Datum vydání: 08. March 2012

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