Kód: 09148827
Strategic Social Marketing
Autor Jeff French & Ross Gordon
Taking an international approach, this text illustrates the value of applying marketing to solve social problems, exploring the 'what' and 'why' as well as the 'how to' of social marketing.
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 448
Nakladatelství: SAGE Publications Ltd, 2015
- Více informací o knize
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Anotace knihy
Taking an international approach, this text illustrates the value of applying marketing to solve social problems, exploring the 'what' and 'why' as well as the 'how to' of social marketing.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
2075 Kč
- Plný název: Strategic Social Marketing
- Autor: Jeff French & Ross Gordon
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 448
- EAN: 9781446248621
- ISBN: 1446248623
- ID: 09148827
- Nakladatelství: SAGE Publications Ltd
- Hmotnost: 792 g
- Rozměry: 233 × 189 × 26 mm
- Datum vydání: 28. April 2015
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