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Více informací o knize Michelin's new product line. An overview

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Anotace knihy

Document from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 16,00/20,00, , language: English, abstract: This case study answers the following areas: - What is Michelin's main product line (high uality tires)? Where are its strenghts and weaknesses? - Description of the OE Market and RT Market - Positioning of Michelin in OE and RT Markets - Detailed insight in OE and RT Market - Comparison of OE and RT Market - Examining which market, OE or RT, is the more important for Michelin? - Position of Michelin in OE and RT markets - Examination of tread wear and rolling resistance - Examination of Michelin Energy 4 Product Launch - What is the best option to choose for Michelin?

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Michelin's new product line. An overview
• Autor: Annabell Nachbaur
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 12
• EAN: 9783668489172
• ISBN: 3668489173
• ID: 16819945
• Nakladatelství: Grin Publishing
• Hmotnost: 32 g
• Rozměry: 210 × 148 × 2 mm
• Rok vydání: 2017

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