Kód: 06704690
Guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. Using ten real-life case studies with sample reports of actual analyses, this book examines the factors ... celý popis
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Guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. Using ten real-life case studies with sample reports of actual analyses, this book examines the factors that influence feasibility analyses. It is a useful classroom resource.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
5181 Kč
Osobní odběr Praha, Brno a 12903 dalších
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