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Anotace knihy

This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services. Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars. The benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Involving Customers In New Service Development
• Autor: Peter Magnusson
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 332
• EAN: 9781860946691
• ISBN: 1860946690
• ID: 04305992
• Nakladatelství: Imperial College Press
• Hmotnost: 596 g
• Rozměry: 234 × 162 × 26 mm
• Datum vydání: 13. October 2006

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