Kód: 08656728
Innovations in Services Marketing and Management
Autor Goyal, Anita Goyal
"This book presents insights into marketing strategies and tactical perspectives in both large and small enterprises, exploring case studies, contemporary research, and theoretical frameworks in effective business management"-- ... celý popis
- Jazyk:
Angličtina - Vazba: Pevná
- Počet stran: 331
Nakladatelství: Idea Group,U.S., 2013
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Anotace knihy
"This book presents insights into marketing strategies and tactical perspectives in both large and small enterprises, exploring case studies, contemporary research, and theoretical frameworks in effective business management"--
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
5399 Kč
- Plný název: Innovations in Services Marketing and Management
- Podnázev: Strategies for Emerging Economies
- Autor: Goyal, Anita Goyal
- Jazyk: Angličtina
- Vazba: Pevná
- Počet stran: 331
- EAN: 9781466646711
- ISBN: 9781466646711
- ID: 08656728
- Nakladatelství: Idea Group,U.S.
- Hmotnost: 1293 g
- Rozměry: 286 × 221 × 27 mm
- Datum vydání: 30. November 2013
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