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Více informací o knize Cases in Marketing

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

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Anotace knihy

This rich collection of case studies highlights key marketing issues in an international context characterized by diversity of markets, competitors and consumers. Some of the cases require students to synthesize broader strategic issues such as: entering the global market; coping with international competition; managing the globalization process; adapting to rapid change due to worldwide developments; and weighing global standardization against customization. Other cases bring students' analytical skills to bear on issues of a more tactical nature such as: international market and competition; the collection and use of data in market research; evaluating communication effectiveness; and multifactor portfolio analysis. Together they offer a detailed insight into the practicalities of marketing across national borders and cultures.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Cases in Marketing
• Autor: Stig Hartmann
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 224
• EAN: 9780761955702
• ISBN: 0761955704
• ID: 04685758
• Nakladatelství: SAGE Publications Inc
• Hmotnost: 430 g
• Rozměry: 234 × 156 × 15 mm
• Datum vydání: 10. October 1997

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