Kód: 06301502
Advertising Campaign Design
Autor Robyn Blakeman
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that stude ... celý popis
- Jazyk:
Angličtina - Vazba: Pevná
- Počet stran: 247
Nakladatelství: Taylor & Francis Ltd, 2011
- Více informací o knize
Mohlo by se vám také líbit
Darujte tuto knihu ještě dnes
- Objednejte knihu a zvolte Zaslat jako dárek.
- Obratem obdržíte darovací poukaz na knihu, který můžete ihned předat obdarovanému.
- Knihu zašleme na adresu obdarovaného, o nic se nestaráte.
Více informací o knize Advertising Campaign Design
Nákupem získáte 729 bodů
Anotace knihy
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
7287 Kč
- Plný název: Advertising Campaign Design
- Podnázev: Just the Essentials
- Autor: Robyn Blakeman
- Jazyk: Angličtina
- Vazba: Pevná
- Počet stran: 247
- EAN: 9780765625526
- ISBN: 9780765625526
- ID: 06301502
- Nakladatelství: Taylor & Francis Ltd
- Hmotnost: 476 g
- Rozměry: 229 × 152 × 19 mm
- Datum vydání: 15. August 2011
Oblíbené z jiného soudku
-
How Brands Grow
823 Kč -
Luxury Strategy
1141 Kč -
Key Person of Influence
276 Kč -
Crystallizing Public Opinion
270 Kč -
Contagious: Why Things Catch on
408 Kč -
Trust Me I'm Lying
303 Kč -
Audio Branding
783 Kč -
Principles of Marketing
2074 Kč -
Crystallizing Public Opinion
389 Kč -
Long Tail
441 Kč -
Zig Ziglar's Secrets of Closing the Sale
441 Kč -
Building a StoryBrand
410 Kč -
Predictably Irrational, Revised
213 Kč -
Cashvertising
416 Kč -
Sell or Be Sold
493 Kč -
How to Master the Art of Selling
420 Kč -
1-Page Marketing Plan
373 Kč -
Positioning: The Battle for Your Mind
437 Kč -
Spin Selling
718 Kč -
Brand Gap, The
678 Kč -
Brand Flip, The
567 Kč -
It's Not How Good You Are, It's How Good You Want to Be
295 Kč -
Powerful Phrases for Effective Customer Service: Over 700 Ready-to- Use Phrases and Scripts That Really Get Results
400 Kč -
Public Relations
415 Kč -
The Challenger Sale
462 Kč -
Buyology
398 Kč -
D&AD. The Copy Book
481 Kč -
Permission Marketing
286 Kč -
Scientific Advertising
422 Kč -
Challenger Sale
674 Kč -
Adweek Copywriting Handbook - The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
574 Kč -
Selling Luxury - Connect With Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
611 Kč -
A Technique for Producing Ideas
223 Kč -
ZAG
674 Kč -
Guerilla Marketing
359 Kč -
Neuro Design
783 Kč -
Drunk Tank Pink
399 Kč -
Sell It Like Serhant
316 Kč -
Designing Brand Identity - An Essential Guide for the Whole Branding Team 5e
1053 Kč -
Objections - The Ultimate Guide for Mastering The Art and Science of Getting Past No
556 Kč -
Decoded 2e - The Science Behind Why We Buy
516 Kč -
Raving Fans!
276 Kč -
Ten Principles Behind Great Customer Experiences, The
673 Kč -
How to Write Copy That Sells
413 Kč -
Thank You Economy
420 Kč -
My Life in Advertising and Scientific Advertising
338 Kč -
SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
627 Kč -
Event Design Handbook
720 Kč -
Scientific Advertising
177 Kč
Osobní odběr Praha, Brno a 12903 dalších
Copyright ©2008-24 nejlevnejsi-knihy.cz Všechna práva vyhrazenaSoukromíCookies
Vrácení do měsíce
571 999 099 (8-15.30h)