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Anotace knihy

Advertising is critical for garnering exposure, and GBP, for a business. Yet, done incorrectly, advertising can miss the mark with the very customers a business is hoping to attract. With even modest advertising campaigns costing thousands of pounds, small businesses can't afford to make mistakes. "10 Ways to Screw Up an Ad Campaign" is a practical, no-nonsense guide to avoiding the most common pitfalls. The coverage includes: how to find the best agency or advertiser for your business; how to craft successful promotions; stretching your ad budget; and avoiding costly mistakes, and legal pitfalls. "10 Ways to Screw Up an Ad Campaign" shows readers how to out-advertise the competition, even when they can't outspend them.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: 10 Ways To Screw Up An Ad Campaign
• Podnázev: And How to Create Ones That Work
• Autor: Barry H. Cohen
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 272
• EAN: 9781598690828
• ISBN: 1598690825
• ID: 09091614
• Nakladatelství: Adams Media Corporation
• Hmotnost: 331 g
• Rozměry: 214 × 140 × 20 mm
• Datum vydání: 10. August 2006

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