Kód: 04476366
Why People Buy
Autor O´Shaughnessy
Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketin ... celý popis
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 208
Nakladatelství: Oxford University Press, 1990
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Anotace knihy
Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing
3244 Kč
- Plný název: Why People Buy
- Autor: O´Shaughnessy
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 208
- EAN: 9780195040876
- ISBN: 0195040872
- ID: 04476366
- Nakladatelství: Oxford University Press
- Hmotnost: 220 g
- Rozměry: 203 × 137 × 19 mm
- Datum vydání: 12. April 1990
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