Mohlo by se vám také líbit

Informovat o naskladnění knihy

Více informací o knize Visual Merchandising

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 129 bodů

Anotace knihy

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. Presented through colour photographs, diagrams of floor layouts and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area. This new edition contains approximately 6,000 words of new/replacement text, with four new case studies and updated images.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Visual Merchandising
• Autor: Tony Morgan
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 208
• EAN: 9781856697637
• ISBN: 1856697630
• ID: 04410647
• Nakladatelství: LAURENCE KING PUBLISHERS
• Hmotnost: 1022 g
• Rozměry: 279 × 218 × 27 mm
• Datum vydání: 03. October 2011

Oblíbené z jiného soudku

---

---

---