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Anotace knihy

The role of UX manager is of vital importance - it means leading a productive team, influencing businesses to adopt user-centered design, and delivering valuable products customers. Few UX professionals who find themselves in management positions have formal training in management. More often than not they are promoted to a management position after having proven themselves as an effective and successful practitioner. Yet as important as the position of manager is to the advancement of the field there are no books that specifically address the needs of user experience managers. Though information is available on the Web, nothing ties that advice together in the way a manager would need to integrate it in their work. "User Experience Management" speaks directly to the UX manager and to the unique challenges one may face. It outlines the robust framework for how to be an effective UX manager, from creating a team, to orchestrating product development, to ensuring UX is not compromised, to achieving company buy-in on results. This acts as a checklist readers can use to make sure they have covered the bases as they think about how to build their own user experience programs. Written by an experienced UX manager, and containing testamonials from many leading managers in the field, managers both current and aspiring will find this an invaluable reference loaded with ideas and techniques for managing user experience. This title gives a UX leadership boot-camp from putting together a winning team, to giving them a driving focus, to acting as their spokesman, to handling difficult situations. Full of practical advice and experiences for managers and leaders in virtually any area of the user experience field, this title contains best practices, real-world stories, and insights from UX leaders at IBM, Microsoft, SAP, and many more.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: User Experience Management
• Autor: Arnie Lund
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 312
• EAN: 9780123854964
• ISBN: 0123854962
• ID: 04372476
• Nakladatelství: Elsevier Science & Technology
• Hmotnost: 686 g
• Rozměry: 234 × 191 × 15 mm
• Datum vydání: 28. April 2011

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