Mohlo by se vám také líbit

Více informací o knize The customer asset

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 138 bodů

Anotace knihy

This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the customer asset, enabling marketers to devise strategies that enhance its value. Crucially, these strategies' advantages can be communicated in financial terms to non-marketers, instilling accountability in marketing and augmenting firm value through well-informed investment decisions. This methodology offers a practical avenue to enact the strategic concept of customer centricity. It will resonate with marketers, accountants, and all managers eager to demonstrate customers' financial worth to the organization.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: The customer asset
• Podnázev: Understanding and managing its value
• Autor: Neil Bendle, Shane Wang
• Jazyk: Angličtina
• Vazba: Pevná
• EAN: 9783031474200
• ID: 44314168
• Nakladatelství: Springer, Berlin
• Rozměry: 210 × 148 mm
• Datum vydání: 13. February 2024

Oblíbené z jiného soudku

---

---

---