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Anotace knihy

This title brings together some of the world's most innovative and original humour-based advertising campaigns. Fun, creativity, colour...in these times of economic difficulties, creative advertising agencies are finding it ever more difficult to entice the consumer to purchase their products. During this upheaval in the way advertising projects are created, many agencies have discovered that humour plays a key part in engaging consumers. Super Funny Advertising brings together a unique collections of some of the funniest and most original advertising concepts from around the world.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Sales & marketing

• Plný název: Super Funny Advertising
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 112
• EAN: 9788415829225
• ID: 05049434
• Nakladatelství: Instituto Monsa de Ediciones
• Hmotnost: 605 g
• Rozměry: 240 × 220 mm
• Datum vydání: 07. November 2013

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